Urban Flag is a think-and-do tank working on city diplomacy and city branding as tools for empowering local authorities and communities.

Its activities focuses on 4 main themes:

  • Culture and creativity – boosting social, cultural, and economic life by leveraging on urban heritage, creativity and diversity
  • Smart cities – improving the quality of life of citizens by introducing innovative digital solutions at urban scale
  • Urban sustainability – facing climate change by deploying sustainable and resilient urban strategies
  • Place branding – attracting tourists, talents, companies, and investments by shaping the city’s internal and external perception

Urban Flag acts as an innovative platform connecting urban studies and practice to develop and share in-depth understanding of the scope, the challenges and the opportunities of city branding and diplomacy.